Booking.com Bloomhouse

Booking.com Bloomhouse is situated next to the Amsterdam Flower Market and the vibrant nightlife district Reguliersdwarsstraat. Located in the heart of the city, the employees work right amidst their clientele. HofmanDujardin transformed the pre-existing office building into a completely new working environment that’s as lively as the streets surrounding it. The design adds new journeys and experiences to the concrete structure and establishes a balance between stimulating collaboration and facilitating concentration. The transformation retained existing graffiti art installations and added new ones. The street art graffiti in the first-floor restaurant was created by Senatori and the graffiti in the entrance, the coffee bar, and the offices by Vincent Huibers.

Reception

Restaurant

Before Booking.com, the Bloomhouse was partially rented by the famous graffiti artist Selwyn Senatori. His legacy inspired the colorful and rich interior of the Bloomhouse renovation. Nestled between souvenir stores, the new entrance leads directly to the ground-floor espresso bar, offering a diversity of places to sit, meet, game, and relax. A new timber staircase connects the espresso bar to the restaurant, where patterns on the floor mark the various areas to have lunch. Parts of the scheme are designed around existing graffiti pieces, while new pieces have been created to match the color palettes of the interior.

New stairs and restaurant

Co-working restaurant

Restaurant

Restaurant with Senatori graffiti

Journey

On the upper floors, all team tables are arranged along the facades, creating a well-lit zone that stimulates concentration. In the center of each floor, a diversity of homey seats, cocoons, coupés, coffee, and snack points encourage collaboration and informal meetings. These curated atmospheres form a background to the team zones and create a varied journey through the building.