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XPENG Copenhagen

The Danish showroom of XPENG in Copenhagen is designed as a magical universe for unique customer experiences. HofmanDujardin made a fluent and sustainable design inspired by XPENG’s futuristic concept of mobility and technology.


The showroom creates a universe that offers a strong customer experience. The brand’s drive to create the future of innovative mobility is reflected in the concept. To bring in a feeling of outer-space, the interior features several floating elements, like round shaped lighting disks, back-lit hanging showcases and a visually elevated reception desk.

 
Red XPeng car with branding screen and options wall
 
Red XPeng car with options wall
 
Red XPeng car with options wall

Red XPeng car with branding screen and options wall

Red XPeng car with options wall

Red XPeng car with options wall

Giant Lighting

Located in the Axel towers designed by Lundgaard & Tranberg Arkitekter in the center of Copenhagen, the store features a large curved window towards the city. Showcase of new electric cars by the brand including a futuristic flying vehicle is the focal point of design. These objects are further accentuated by giant hanging lighting disks, that make them visible from the street.

 
Details ordering process
 
Details car and brand screen

Details ordering process

Details car and brand screen

Curves and floating elements

An embracing shape forms a naturally curved back wall of the store. It follows the concept of the Axel tower and emphasizes a sense of movement and spatial continuity. To bring in a feeling of outer-space, the interior features several floating elements, like round shaped lighting disks, back-lit hanging showcases and visually elevated reception desks.


The store finds a balance between minimalistic sophistication and a casual approachable atmosphere, with close attention to details and a richness in material combinations. The palette combines natural materials like terrazzo and wood with metals and diverse textiles. An expressive feature are the art installations made from corrugated, perforated steel sheets. Made in different shades of brass, they reflect an abstraction of the colorful Danish cityscapes.

Car and shop details

Car and shop details

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The fluent shapes create a sense of movement and strengthen the seamless customer experience.

David Hernandez | Principal architect

Axonometry

Axonometry

Colophon

Project

XPENG Copenhagen

Description

Interior Design Copenhagen shop for Chinese EV brand XPeng

Client

XPENG Motors

Location

Copenhagen, Denmark

Surface

300m²

Date

2021-2022

Services

Interior Design, Retail Design and Product Design

Team

Barbara Dujardin, Michiel Hofman, David Hernández López, Shuyan Lin, Laurène Gilliot and Celia Almudéver Pérez

Contractor

ITAB

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